Alberto Matteo Torri
Founder | Creative Strategist | Cultural Entrepreneur

A cultural strategist, entrepreneur, and creative director with over two decades of experience shaping the worlds of art, design, real estate, and hospitality. Alberto Matteo Torri is renowned for founding and leading high-concept ventures that transcend conventional boundaries—merging lifestyle, African creativity, and storytelling into compelling cultural and commercial projects.

Rooted in a deep belief in the transformative power of culture, Torri has consistently championed innovation, social impact, and inclusivity. His practice intertwines visionary thinking with executional precision, crafting experiences and ecosystems where creative talent flourishes. A dedicated collector of contemporary art and classic cars, Torri lives at the intersection of heritage, aesthetics, and future-thinking design.

CURRENT ROLES & PROJECTS

Founder & Creative Director | Alkebu-lan Foundation
Marrakech | 2024–Present
A cultural platform advancing African excellence through residencies, exhibitions, and design-led social impact initiatives.

  • Designed international residency programs across art, architecture, and gastronomy
  • Cultivated strategic partnerships with institutions across Africa, Europe, and the Middle East
  • Curating major exhibitions and launching a collector engagement and patronage program

Co-Founder | Lovely Company
Marrakech | 2024–Present
A lifestyle brand merging design, nostalgia, and curated travel experiences.

  • Flagship project: Lovely Mobylette – guided moped tours revealing the hidden soul of Marrakech
  • Overseeing product development, user experience design, and brand storytelling
  • Positioning the company as a refined yet playful bridge between culture and mobility

Founder | Circle Monaco
Monaco | 2022–Present
An exclusive cultural salon connecting art collectors, curators, and artists.

  • Hosts private gatherings, intimate viewings, and cultural dialogues in Monaco and beyond
  • Acts as a think tank and social network for high-level cultural exchange

Founder | Torri Consulting Sagl
Switzerland | 2018–Present
The first family office in Switzerland dedicated to culture and creativity.

  • Advising private collectors, developers, and cultural institutions
  • Reviving TOWERS Solutions, a visionary consultancy bridging real estate and emotional design
  • Launched The Signature Standard, a bespoke brand DNA and positioning service
  • Preparing the launch of YAC – Yacht Art Consultancy, a refined advisory for art at sea

Founder & Director | VAAF (Visual Arts Agency France)
Entrevaux | 2022–Present
A dynamic cultural agency championing emerging and established visual artists.

  • Curated and co-produced exhibitions and installations throughout France and internationally
  • Activated creative collaborations with cultural bodies, galleries, and independent artists

Founder | Spread Museum
Entrevaux | 2022–Present
An experimental museum and platform for avant-garde and interdisciplinary art.

  • Hosts public art interventions, artist residencies, and cross-disciplinary programming

PAST INITIATIVES

Real Estate Branding Consultant
Italy & Monaco | 2018–2021

  • Developed immersive branding strategies for luxury developments
  • Integrated XR, 3D visual storytelling, and emotion-led architecture narratives

Classic Car Tour Organizer
French Riviera | 2018–2022

  • Curated bespoke vintage car experiences for collectors and high-net-worth travelers
  • Merged aesthetic pleasure with refined emotional branding and landscape immersion

CURATORIAL EXPERIENCE & INSTITUTIONAL COLLABORATIONS

Torri has curated, contributed to, or overseen more than 150 exhibitions worldwide. His curatorial language is grounded in experimentation, cultural inquiry, and a deep sensitivity to contemporary aesthetics.

Institutional Highlights:

  • Tate Modern (London): Collaborated on the expansion of the museum’s acquisitions in Eastern Europe and Russia
  • Venice Biennale: Co-producer for the Czechoslovak Pavilion 2013
  • Fondazione Morra Greco (Naples): Developed contemporary exhibitions program
  • Ludwig Museum (Budapest): Co-curated institutional presentations
  • Es Baluard Museum (Mallorca): Managed curatorial content for transnational shows
  • Fondazione Lercaro (Bologna): Developed and co-curated Bruna Esposito solo shox
  • PAV – Parco d’Arte Vivente (Turin): Oversaw art interventions and living exhibitions in a unique ecological art park

VISION

Alberto Matteo Torri envisions a future where art, design, and cultural intelligence are seamlessly embedded in the fabric of life, development, and industry. Through his multidisciplinary ventures, he aims to rewrite the rules of creative entrepreneurship while celebrating inclusion, beauty, and innovation rooted in cultural depth.

 

ZONE OF GENIUS:

  • Passions: Art, cultural identity, storytelling, human connection
  • Talents: Visionary ideation, creative direction, networking
  • Skills: Project development, business strategy, artist representation, brand storytelling, curation
  • Values: Inclusivity, authenticity, resilience, freedom, artistic excellence

Alberto Matteo Torri was born into a lineage defined by the legacy of Italian industrialism, where generations before him built their lives through structure, invention, and enterprise. His family was behind Catene Regina, a company that once stood at the heart of Italy’s post-war expansion, producing chains for motors, dams, and bicycles. It was a world where precision and productivity were more than values—they were a birthright.

From an early age, Alberto was surrounded by the architecture of beauty and the unspoken codes of legacy: art was not decoration, but doctrine; precision was inherited; aesthetics were a form of control.

He grew up in a world where form mattered deeply—where art, elegance, and tradition were woven into everyday life. Interiors were curated, conversations were measured, and emotions were often muted beneath polished surfaces. It was a life of privilege, but not without pressure. Beauty and wealth coexisted with silence and invisible expectations. That duality never left him.

Drawn to motion, Alberto developed early a hunger for beauty, pleasure, and reinvention. He lived between cities—London, Berlin, Paris, Mexico City, Miami Beach, and briefly Moscow—each place adding a layer to his sensibility. London taught him solitude and ambition. Berlin gave him grit. Mexico City offered density and poetry. Paris fed his elegance. Miami his indulgence. Moscow remained a mystery—a city he never lived in, but always felt magnetically drawn to, for reasons he never fully defined.

Alongside this nomadic rhythm, the South of France became a ritual. Springs in Saint-Tropez, summers along the Côte d’Azur, winters between Monaco and Saint Moritz—places where he cultivated a vibrant, ever-evolving network of weekend friendships bound by elegance, champagne, and shared escapes. The Riviera was not just a backdrop, it was a stage where identity could be both performed and preserved.

Eventually, he left Milan and moved to Lake Como, where life took on a cinematic softness. From a villa by the water, he began organizing his first art exhibitions, driving a 1967 convertible through the changing seasons—from lake views to his gallery space inside the ancient Roman walls of Como’s old city. These were moments of sensuality, ambition, and experimentation—where passion met purpose.

But life was not linear. Tragedy struck early with the loss of both parents, and with them, the discovery of a legacy of debt and collapse. At 26, everything shifted. Left alone and unanchored, he made a bold move to Bratislava, seeking reinvention in a quieter, rawer context. There—and through Prague, Budapest, and Vienna—he immersed himself deeper into the world of contemporary art: curating, collaborating, and surviving. But it was also a time of heartbreak, marked by a painful separation and the emotional cost of starting over.

In time, Alberto returned once again to the South of France, where the light felt familiar, and reinvention—once again—became possible.

Among the many lives he has touched and passed through, Circle Monaco holds a particular resonance. Born during his years on the Riviera, it was more than a social project—it was a curated constellation of thinkers, collectors, aesthetes, and creative minds. Not a network, but a rhythm. A space where beauty, conversation, and the hunger for the extraordinary could coexist.

Set across private villas, quiet galleries, sunlit terraces in Saint-Jean-Cap-Ferrat, and the winter salons of Monaco, Circle Monaco became a kind of ritual—an ephemeral stage where art met intimacy. Dinners flowed into salons, encounters into collaborations. It was less about people, and more about presence. About building moments that mattered.

Though life has since moved him to other territories, the spirit of Circle Monaco endures—quietly echoing in the way Alberto continues to gather, connect, and curate meaning across continents.

Now based in Marrakech, Alberto finds himself in a city that mirrors his internal landscape: beauty and disorder, ancient rhythm and modern ambition, silence and sound. Here, alongside his partner and children, he is shaping a new path—one that no longer runs from contradiction, but uses it as creative force. A life built not in opposition to his past, but in dialogue with it.

Passionate and instinct-driven, Alberto is a lover of art, classic cars, jazz, sailing, and skiing. His life has never been static—constantly moving between elegance and intensity, structure and freedom. Today, he continues to build from experience, turning chaos into creation, legacy into new language, and pain into presence.

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